neue Unikat

neue Unikat is an interpretation of a typeface used by the Singapore Land Transit Authority for its directional signage. The typeface design is based on a rigid grid with little to no room for optical compensations or any kind of harmonisation whatsoever. This approach can be seen as epitomic to an engineer’s way of designing which offers paradoxically unorthodox solutions in a seemingly orthodox design grid. neue Unikat comes in five weights ranging from Thin to Bold. For the Italics the designer has the choice between a traditional slant to the right or an unconventional slant to the left. All weights and styles are equipped with arrows matching the individual weight’s stroke thickness.

neue Unikat is a uniwidth design which means that the individual characters are occupying the same amount of space across all weights and styles. This is pretty handy if one wants to avoid unintentional line breaks while switching weights.

neue Unikat neue Unikat Round neue Unikat Stencil

15 Styles
600 Glyphs each Style
Supports 90+ Latin-based Languages
Best for Wayfinding and Branding

Just the same with Zug. Strictly speaking, Zug means Pull, Tug, Draught, Procession, March, Progress, Flight,

Direction, Expedition, Train, Caravan, Passage, Stroke, Touch, Line, Flourish, Trait of Character, Feature, Lineament,

Chess-move, Organ-Top, Team, Whiff, Bias, Drawer, Propensity, Inhalation, Disposition: but that thing which it does

not mean – when all its legitimate pennants have been hung on, has not been discovered yet. One cannot

overestimate the usefulness of Schlag and Zug. Armed just with these two, and the word Also, what cannot the

foreigner on German soil accomplish? The German word Also is the equivalent of the English phrase “You know,” and

does not mean anything at all – in talk, though it sometimes does in print. Every time a German opens his mouth an Also

falls out; and every time he shuts it he bites one in two that was trying to get out. Now, the foreigner, equipped with

these three noble words, is master of the situation. Let him talk right along, fearlessly; let him pour bis indifferent

German forth, and when he lacks for a word, let him heave a Schlag into the vacuum; all the chances are that it ﬁts it

like a plug, but if it doesn’t let him promptly heave a Zug after it; the two together can hardly fail to bung the hole;

but if, by a miracle, they should fail, let him simply say Also! and this will give him a moment’s chance to think of the

needful word. In Germany, when you load your conversational gun it is always best to throw in a Schlag or two and a Zug or

two, because it doesn’t make any difference how much the rest of the charge may scatter, you are bound to bag

something with them.Then you blandly say Also, and load up again. Nothing gives such an air of grace and elegance

Also part of the neue Unikat collection

neue Unikat Round

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neue Unikat Stencil

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neue Unikat Release

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Further Information

Try before you buy. neue offers Trial Fonts for each family with a reduced character set Download trial fonts. Want to customize one of our retail fonts? Sometimes a small modification of an already existing neue font does the job Learn more about Custom Fonts. Let’s have a Video Call in case you prefer it over writing emails Schedule a video call. Get in touch: neue, c/o Alexander Roth, Im Wellenbügel 14, 32108 Bad Salzuflen, Germany Find us on the map Email Instagram LinkedIn.