What is neue

neue is a German type foundry with a focus on holistic typographic & iconographic systems to serve the needs of designers, brands and developers. Whether you’re a brand, an agency or a digital type foundry we’d like to hear from you. Say hi!

Who is neue

neue is operated by Alexander Roth. Alexander pursued training in video production, animation, graphic design, typography and type design before joining the world-renowned type foundry, FontFont, as a Font Technician intern. In the following years, he held positions as a Graphic Designer for FontFont, as a Lead Graphic Designer for FontShop and as a Marketing Manager for Monotype’s digital commerce businesses, including FontShop.com, FontFont.com, Linotype.com and MyFonts.com, before joining Monotype’s Type Team and typographic brand consultancy. His portfolio includes work for transportation companies, auto manufactures and government services.


Alexander holds a bachelor’s degree in Media Production, a master’s degree in Type Design from the Royal Academy of Arts in The Hague, a handful of branding certificates, and accolades from the Type Directors Club, New York. He has lived in the Tajik SSR’s capital of Dushanbe, Berlin, Düsseldorf, The Hague and London.