Plain and simple: we do fonts made in Germany. neue is a trusted partner to agencies, brands, businesses and institutions offering typographic and iconographic problem solving expertise. We can’t wait working with you. Say “Hello” or „Guten Tag“.

About neue

neue was founded by Alexander Roth in 2020. Alexander is a type designer who has worked across the leading type foundries throughout his career (FontFont, FontShop, Linotype, Monotype and Swiss Typefaces). He started his career at the world-renowned type foundry, FontFont, as a Font Technician intern. In the following years, he held positions as a Graphic Designer for FontFont, as a Lead Graphic Designer for FontShop and as a Marketing Manager for Monotype’s digital commerce businesses, including FontShop.com, FontFont.com, Linotype.com and MyFonts.com, before joining Monotype’s Custom Type Team and typographic brand consultancy.

His portfolio includes work for fashion companies (H&M), auto manufactures (BMW Motorcycles, Porsche), cultural institutions (British Council, Dortmunder U), sports clubs (Eintracht Frankfurt, Veolia Towers Hamburg) and government institutions (German Federal Criminal Police Office, German Federal Printer, German Federal Parliament). See all clients in the Custom Fonts section.

Alexander holds a bachelor’s degree in Media Production, a master’s degree in Type Design from the Royal Academy of Arts in The Hague, a handful of branding certificates, and accolades from the Type Directors Club, New York. Visit Alexander Roth’s LinkedIn profile to learn more.

Photography by Norman Posselt

neue Network

We prefer loose heterogeneous networks over rigid monolithic structures. We believe in organizations as organisms: for each project our network clusters into effective units to serve your specific needs. Therefore we entertain close business relationships to highly skilled and highly experienced type designers in numerous geographies who consult us on non-Latin type design such as Arabic, Cyrillic, Chinese, Greek, Hebrew, Japanese, Korean, Thai and more.

neue Thanks

We wouldn’t be viable without the inspiration, motivation and commission by certain individuals and organizations. We kindly would like to thank Alexandra Schwarzwald, Sherpa Design, Erik Spiekermann, P98a, DE.Design, Florida Brand Design, Helder, Benny Schaupp, Open Studio Stockholm, Marta Herford, Mangold Branding, Fontef, and Hannes von Döhren.

Further Information

Try before you buy. neue offers Trial Fonts for each family with a reduced character set Download trial fonts. Want to customize one of our retail fonts? Sometimes a small modification of an already existing neue font does the job Learn more about Custom Fonts. Let’s have a Video Call in case you prefer it over writing emails Schedule a video call. Get in touch: neue, c/o Alexander Roth, Im Wellenbügel 14, 32108 Bad Salzuflen, Germany Find us on the map Email Instagram LinkedIn.